For brands and advertisers, celebrity endorsements are like gold – when a hot Hollywood star recommends your product, it’s pretty much a guarantee people will buy. But what happens when your A-list spokesperson does some questionable things that not only compromises their character but also the way they represent your brand? In a few extreme cases, brands figured that sometimes it’s better to have no celebrity publicity than bad publicity and immediately terminated their contracts. Here are some celebrity endorsements that ended in dismissal:
If you’re a celebrity representing a brand of alcohol, getting arrested for drunk driving is probably not a good idea. In 1987, actor and then-spokesman for Seagram’s Bruce Willis was arrested for disturbing the peace and assaulting a police officer during a party at his home. Although the charges were later dropped, so was Willis from his contracts.